We’ve had a busy year so far here at Victory Design – lots of new products, new team members and some other new beginnings too. We’re pleased to share that April 2025 saw a change in leadership, with new roles for some very familiar faces to us all!
In August 2007, Carole Smy took the helm as Managing Director of Victory Design. Since then, the company has gone from strength to strength, with Carole overseeing many advances that have reinforced Victory’s position as a leading supplier of sign making, digital printing, personalisation and vehicle safety marking products.
Thanks to Carole’s strong vision and leadership, she hands over the reins with confidence to Justin Hines, who makes the move from Sales Director to Managing Director. Carole will continue to support the company throughout the coming year on a consultative basis and everyone at Victory Design extends huge thanks and best wishes to Carole for her retirement in 2026.
New roles for some very familiar faces
Justin Hines began working for Victory Design in its first years of infancy in 1988, whilst himself ‘still in short trousers’! Now, with nearly four decades of experience within Victory Design, Justin has witnessed how the company and the industries it is involved in have evolved over the years. This wealth of knowledge and experience will be invaluable in Justin’s new role of Managing Director, seeing him perfectly placed to continue to understand the needs of our customers, whilst keeping a watchful eye on the near and distant future too.
Our Directors (from left to right)
Neil Basford (Operations Director), Zoe Reddish (Finance Director) and Justin Hines (Managing Director)
Justin isn’t alone with a new role at Victory – we have two more (very!) long standing members of the team bringing masses of experience into new roles within the company. Zoe Reddish has filled the role of Finance Director, having worked in the company’s Accounts Department since 1999, most recently as Accounts Manager. We also welcome Neil Basford into the role of Operations Director, making the move after 14 years as Production and Technical Manager here at Victory Design.
A word from our Managing Director, Justin Hines
“The dedication to providing our customers with high quality products for sign making, digital printing, vehicle wrapping, garment personalisation and vehicle safety markings remains as always – to deliver what our customers need to the highest standard. Our core values of strong relationships with customers and suppliers will take us together into this next chapter in the company’s story.”
With familiar and highly experienced members of the team filling these directorial roles, we’ve achieved smooth transitions with limited disruption. Having a combined industry and company experience of around 87 years, Justin, Zoe and Neil have formed a strong leadership dynamic that will drive the company into an exciting new future.
